Mardi Gras Carnival
& Casino Night
What a great night it was! Gambling and dancing and great company. Thanks to our Sponsors: Briggs Tree Company, Farrand Enterprises, John Henry, MasterTag, and T & R Lumber! We had some great raffle prizes and that Michael Brenner with Jiffy Products of America won the Alaska Airline tickets! What a lucky guy. Its always a great way to start the new year.
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Blogs are Free Advertising
Most
advertising is sold by the inch. A hold over from the days of print media,
buying inches of advertising can quickly take its toll on your advertising
budget. Blogs provide opportunities to advertise products and services without
paying for advertising space. Assuming you have a web site, your advertising
space already belongs to you. Creating blog entries that promote your products,
highlight innovations in your industry, offer insight into a particular subject
or help consumers make a decision about which products to use will drive more
internet users to your site and advertise your company in new ways.
Keys to Effective Blogging
Keywords - When surfing the net for information on
your company's goods and services what keywords would people use? For example,
do you sell Bromeliads? If so, do you specialize in hybridized varieties? What kinds of material do you sell to the
green industry and how does quality affect the bottom line? If so, make sure
your blog uses these keywords every time. Having content that is keyword rich increases your
search engine rankings and will drive more users to you site.
Currency - Blog entries that are old imply that you
aren't paying attention or worse yet, are no longer in business. Strive to
update your blog every two weeks at minimum, more often if possible. Likewise,
always date your blog entry, such as "published on January 1, 2010",
giving your blog a newsy, press release feel.
Amy Conrad, Conrad Public Relations 619 312-1516
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Here's the Dirt
 Don't forget to update your posters!If you have a fun story and you would like to share and have published in this spot please email it to info@flowerandplant.org
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Classified ads are FREE to members and run for three months unless otherwise specified. Ad text should be submitted no later than the 25th of the month to the Association office for the upcoming publication.
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Advertisements
Classified ads are FREE to the membership. If you have anything you would like to advertise please contact the Association office at (760) 431-2572 or email info@flowerandplant.org
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Just Sprouted
Patty Mariz Green Planet Soil Products 31634 Willow View Pl. Lake Elsinore, CA 92432 Ph: 909 226-4288 Fax: 951 471-5430 Email: greenplanetsoilproducts@live.com Specializing in custom blends for growing color, indoor/outdoor plants & all trees. Tree boxes, stakes, poles, trellises, shredded redwood, colored chips and horse shavings.
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Sincerely,
Jan Berry
San Diego County Flower & Plant Association 5600 Avenida Encinas, #108 Carlsbad, CA 92008 Phone: 760 431-2572 Email: info@flowerandplant.org Website: www.flowerandplant.org
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San Diego County Flower and Plant Association has joined CAPCA to
produce a unique educational summit with a product showcase called HortSmart. The idea is not to have a trade show that has
been presented year after year, but to have a top-notch educational summit for
growers, advisors, sellers, and buyers alike.
Our educational seminars will be supported by a beautiful industry
showcase in the gardens and courtyards of picturesque South Coast Winery.
The event kicks off on June 2nd with CAPCAs Nursery Greenhouse Seminar, its 17th
quality annual educational event geared toward growers and their pest control
advisors, with professional chemical manufactures interactive exhibits. The
evening finds us enjoying a Wine and Cocktail Reception. On June 3rd, breakfast includes keynote
speaker Delilah Onofrey from Greenhouse
Grower Magazine. After that spend time exploring the showcase in the
courtyard and educational seminars in adjacent rooms.
Here are some examples of the educational topics we will have: Marketing
Your Business to Different Clientele; Strategic Thinking For Your Business;
Packaging Your Product for Success; Knowing the Cost of Your Products --and
the list continues. We then finish the
day with a bang providing our audience with a unique panel of professional
buyers from four diverse market backgrounds within our industry. This will give you a well-rounded perspective
of what buyers are looking for in a supplier.
We are pleased to officially invite you to exhibit or attend this
wonderful event. These opportunities
don't happen everyday, and HortSmart
2010 will certainly be a professional networking experience you don't want
to miss.
If you have any questions, or need more information, please contact the
committee members.
See you at HortSmart 2010!
Thank you from the
Committee Members of HortSmart
Susan
MacFarland - Valley View Nursery 760-715-2613
Melissa
Main - John Henry 760-453-4127
Darrell Ades - Ades & Gish
Nurseries 760-410-0400 Ext # 145
Gregg
Opgenorth - Plug Connection 760-631-0992 Ext #132
Rich
Ouellet - Euro American Propagators 760-533-1842
Tenaya Becker
- Target Specialty Products 760-525-0407
Jack Reid - Poppelmann Plastics 626-422-8491
David Pattison - CAPCA 760-522-8349

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President's Message
Ten years ago this
month the San Diego County Flower and Plant Association hosted the first ever
"Plant Tour Days". Janet Kister was the Associations President at that
time and she had the dream and the drive to make a much talked about idea a
reality. The tenacity and hard work by Janet, her board and the coordination and
cooperation from the founding 22 members was a HUGE success. Many magazines wrote about it as well as the
Society of American Florists' putting those growers on the front cover of their
October Edition. It won the Floral
Management's 2000 Marketer of the Year Award and got nationwide attention with
a 7 page spread covering the participating Nurseries with photos of the
growers, greenhouses and their products. Their hard work and dedication to a new form
of marketing benefited All of us. It put our Association, our members, our
growing grounds on the map. The question
we on the board have now is....Can we do it again? Can we motivate and ignite our members to see
the big picture and the end results? We want to show you that this board is working
on building a new show with a new name and a new forum that has something for everyone
with an event that you wouldn't want to miss out on. Like being one of those 22 Nurseries that knew
that this was going to be it!! We
encourage you to come together as we have done in the past to show case the
biggest potted plant and flowering area in California. Greenhouse Grower Magazine will be covering
this event as well as featuring Delilah Onofrey as the Key note speaker. It's time to work on making a TPIE and an OHSC
of California a reality. Seriously how
many of you fly to Florida or Ohio annually? Why doesn't the # 1 growing State and County
for plant production have its own BIG show? What does it take to make it
happen; YOU, your neighbor, member- non member, everyone in this industry. We have such a broad array of product
available within a 50 mile radius it's phenomenal. When we all stand together we are amazing. That is what we want to show our Nation. Help
us make this a reality! We are following
the format of the founding show to make sure we do not go unnoticed. Self
soliciting, advertising, constant logo reminders, web site information,
exhibitor education and updates, post cards and biweekly meetings are all going
on as we speak. The things we did in the
past are being kicked up a notch with the advances of today's technology. Our volunteers are passionate about making
this happen. With the vision for a
better future we are inspired and driven to build on that original belief of
Plant Tour Days. We need to rally the
forces so we can experience that great satisfaction of victory once again!
Our
first informational HortSmart meeting will be held March
18th, 5:00 pm at The Center for Applied Horticultural Research, 3742 Blue Bird Canyon Rd., Vista 92084.
You are invited to join us and find out what we have planned for our upcoming 2
day HortSmart event. Our volunteer
panel will be there to answer questions. There will be handouts and slide
show to help you visualize the event. This show offers something for
everyone. It will be an educationally packed event so you will want to
plan your days strategy. Exhibitors will be first come first served for
placement. The meeting is informal and we will be serving refreshments so
please RSVP to Jan Berry at (760) 431-2572. Come get inspired and excited
by the new look for our Horticultural Trade Fair.
Your
Associations biggest cheerleader,
Susan
MacFarland - Valley View Nursery Inc.
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Pest Advisor
An old product made new - imagine that! In the
chemical world it is not as easy as one might think. You can't take a cutting
and propagate at will. Enstar, as I
remember, was one of the first products that controlled pests by use of Insect
Growth Regulation (IGR), as a means to an end... (end of the buggy pest). Problem with that first product, was it
burned the plant you tried to save. The manufacturers
made a grand effort to fix the burn and came out with Enstar II. And that was fun, but remained a little dicey for many
plants.
Now, they, Wellmark,
introduce the newest product: Enstar AQ.
I'll bet 'AQ' stands for water. Water
is good, although costly. Of course,
there is less chance of burn using water as the carrier. And of course you'll
have to use more product, moving up from ounces to quarts. No big deal... if it
doesn't burn and controls all the insects claimed on the label. Insects like
whiteflies, thrips, aphids, soft-bodied and armored scales, mealybugs, leaf
miners, glassy-winged sharpshooters, and not the least, fungus gnats. Did I forget anything? - Yes!...Only use on ornamental plants in
greenhouses, shade-houses, lath houses (who has one of those?) and interior-scapes.
This IGR, S-Kinoprene, prevents
insects from maturing and the adults lay sterile eggs. (Too bad it doesn't work
on humans, it might have been that fountain of youth so desperately sought
after!).
These are
hard times, even for bankers, although you wouldn't know it by looking at the
interest rate on my credit card! So to cut back on expenses one grower friend had
to lay off most of their workers. A large order comes in and it's a rush to
pull the weeds that normally would not be there if he had used the pre-emergent
herbicide routinely applied in the fall. No-never-mind that! Clean up the plants and stage for pickup. What
does he find? Ants! Hit a guy when he is down, one of nature's golden rules.
What do you do? Bait would take too long. Organophosphates may not move into
the soil and are very water soluble- meaning they could move off-site in the
rain or irrigation. Pyrethroids tend to stick to soils and not move throughout
the root zone. There is good news here - he used the prethroid Astro with
a soil surfactant that did the a great job.
And... here is the good news --- the price of Astro is nearly half of what it was last year.
David Pattison, PCA, CaCCA
Crop Production Services 760 522-8349
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Ask the Advisor
When I send someone to the store to buy a pesticide
off the shelf, I always tell them to search the bottle for the 'active'
ingredients because that's the chemical in the container that does the work.
For the majority of the products out there, especially the homeowner products,
the 'active' ingredients make up a small portion of the total amount of
chemical in the container. The majority of the chemical compound is what is
known as the 'inert' ingredients, which can contain all kinds of things such as
surfactants, clay, water-soluble oils, etc., and they are largely ignored. Inert
ingredients, however, are very important components in the effectiveness of a
pesticide.
Recently, the inert ingredients of a product caused
great fervor on the central coast of California,
and it was the subject of a court case that had wide ranging implications. I'm
sure you have heard of the Q rated light brown apple moth (LBAM) that invaded
the Monterey
area, and I'm sure you've heard that the insect has impacted nursery shipments.
Obviously, pesticides should be used to eradicate this invasive pest, but the
public in this area is well known for its prohibition of synthetic pesticide
use. So, one of the solutions recommended was to use pheromone lures to disrupt
mating and eventually cause population crashes of the moth. Pheromones by
themselves are rather innocuous, and therefore they were applied broadly in the
area through aerial application. The public mindset was such that they were
opposed to any use of any chemical no matter how innocuous and found a way to
get the courts to put a stay on the application of the pheromones. How? They
used the inert ingredients.
On September 24, 2007, opponents of the aerial
applications of the pheromone filed suit to halt the pesticide spraying program
because the inert ingredients may cause harm and that the manufacturer and the
government agencies refused to disclose the names and concentrations of the
inert ingredients. In addition, the mayor of Albany, California
called for the resignation of CDFA Secretary A G Kawamura, citing that the
pheromone had not been tested for long-term human exposure risk, and that the
inert ingredients are toxic and carcinogenic.
There has been a push to reveal inert ingredients
of pesticides for quite some time, but in October of last year, the EPA
responded to two petitions that designated more than 350 inert pesticide
ingredients as hazardous. Obviously things swing with the political winds, but
this EPA is considering ideas to increase the disclosure of inert ingredients
to an even greater degree than that requested by the petitioners by requiring
the disclosure of all inerts rather than just hazardous inerts. The EPA
believes that revealing inert ingredients including those not deemed hazardous
will help consumers make informed decisions and will better protect public
health and the environment.
The chemical companies do not list the inert
ingredients on their packaging for proprietary reasons. As I mentioned above,
the formulations largely determine the effectiveness of a product and they
would rather not reveal this to competitors. In addition, during product
development, the EPA evaluates the safety of ingredients in a product's
formulation when determining whether the pesticide should be registered.
Therefore, they have already revealed the ingredients to the EPA.
What does this have to do with you? Do you think
costs will increase due to the new requirements on the chemical industry?
The EPA has opened a public comment period on this
decision. They will accept comments for 60 days after December 23, 2009, when
it was published in the Federal Register.
Obviously, the agricultural chemical industry is
not happy about this because they are afraid they will be revealing proprietary
secrets, and you can be assured that your costs will increase if the companies
are required to do more research on effects of inert ingredients. You can also
be assured that the chemical industry will be commenting to the EPA during the
comment period. For more information about the issue and the petitioners from
the, see the following EPA web site: http://www.epa.gov/opprd001/inerts/index.htm.
To make comment, see the link on this page that looks like this (docket ID
EPA-HQ-OPP-2009-0635).
James A. Bethke, UC Cooperative
Extension San Diego Ph: 760-752-4715 email: jabethke@ucdavis.edu
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Energy-Saving
Solutions for Greenhouse Growers
Cultivating
Energy Efficiency
SDG&E® offers commercial growers
financial incentives, design assistance, performance audits and training to
jumpstart the move toward more energy-efficient greenhouse operations. Whether
you're optimizing your existing facilities or enclosing additional acreage
under glass or shade, SDG&E's energy management initiatives provide a wide
range of customized solutions to help lower your natural gas and electricity
costs and increase the health of your bottom line.
Key
Equipment Installations to Reduce Energy Usage
§
Heat
Curtains and Infrared Film - Installing heat curtains with an
energy savings rating greater than 40% can reduce nighttime heat loss while
reducing daytime temperatures and mitigating light levels. Adding an inside
layer of infrared plastic film can minimize winter heat loss and reduce energy
costs up to 20%.
§
Water
Pump Testing and Retrofits -Retrofitting or replacing
irrigation pumps that are below 50% overall pumping efficiency result in
long-term energy and cost savings. In addition, cash back incentives are also
available to help the project pay for itself.
§
Lighting
and HVAC Controls - Utilizing sophisticated timers and sensors that
control lights, temperatures, fans, vents and screens can optimize growing
conditions and boost heating and cooling savings.
§
Hot
Water Pipe Insulation - Wrapping steam and hot water transport pipes,
especially those coming directly from the boiler, with one to two inches of
insulation reduces natural gas usage.
§
Premium
Motors with Variable-Frequency Drives - Premium efficiency
motors are typically one to five percentage points more efficient than standard
efficiency motors. And since they generally operate for long periods of time,
measurable savings can add up quickly.
SDG&E
Opportunities for Savings Growth
§
Rebates
- The easiest way for you to earn money on your energy-efficient purchases. For
example, rebates are available on qualifying greenhouse heat curtains, infrared
film and a variety of other energy-efficient upgrades.
§
Incentives
- Our technology incentive payments help offset the costs of energy-saving
upgrades, whether that's the installation of new high-efficiency equipment or
systems, or the retrofit of existing infrastructure. Incentives are based on
the amount of energy saved. Be sure to contact SDG&E early in the design
process - before you start your project - to schedule the required
pre-inspection of your existing equipment and optional technical support.
§
Interest-Free
Financing - The On-Bill Financing (OBF) Option allows
qualified commercial and taxpayer-funded customers to pay for energy-efficient
business improvements through their SDG&E bill. OBF works in conjunction
with SDG&E rebate and incentive programs to provide an interest-free
financing option for eligible customers.
§
Demand
Response - Demand-response initiatives help reduce
electricity demand at peak times to prevent strain on our system. For example,
growers can receive financial incentives for reducing their energy use on hot
summer days.
At SDG&E we know your business is highly
competitive and sensitive to seasonal changes. As a result, we have developed
energy management solutions with your specific needs in mind. Our
energy-efficiency and demand-response initiatives plus relevant equipment are
designed to help reduce your energy usage, generate real savings and make your
greenhouse flourish. For more details on how our energy management solutions
can help you save money, contact your Account Executive today, call our Energy Information
Center at 1-800-644-6133,
or visit: http://www.sdge.com/business/rebatesincentives/
and select Agriculture.
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Farmers Almanac
February 28, 2010,Corsage and Boutonniere Hands-on Workshop at 8536 Madison Ave., Sacramento, CA. Cost is $75 includes lunch. Contact Rachelle Nyswonger at 530 345-2661 or email flowersbyrachelle@gmail.com
March 9, 2010, Crop Production Services - Pesticide Management Seminal, Lunch and event 9:30am check in at The Center for Applied Horticultural Research RSVP 760 744-2514. 2 hrs CDPR CE credits pending. Click on Quick Links above Pesticide Seminar to view flyer.
March 11, 2010, San Diego County Flower & Plant Association - Defensive Driving School sponsored by Penske Truck Leasing Co., 1355 Linda Vista Dr., San Marcos. Meeting starts at 1:00 pm to 2:30 pm with Penske give aways and raffle prizes. No cost. Contact Jan Berry at the association office at 760 431-2572 or email info@flowerandplant.org to make your reservation.
March 11, 2010, San Diego Farm Bureau - Harrassement Prevention Seminar in Spanish at 1670 East Valley Pkwy, Escondido. Begins at 10:00 am to 12:00 pm, cost is $25 for Farm Bureau and San Diego County Flower & Plant Assoc. members $50.00 for anyone else. This class is put on by FELS. Call 760 745-3023 to reserve a seat.
April 22,2010, San Diego County Flower & Plant Association - Spring meeting, EuroAmerican Propagators. Guest Speaker Fern Steiner who serves as Vice Chair on the Metropolitan Water District of Southern California's board of directors. And since 2003 Fern has been one of ten members of the San Diego County Water Authority representing the City of San Diego. Come and meet Fern Steiner who is an expert on the Water Authority's two sources of imported water: the Colorado River Programs and the Bay Delta Solutions. Be there to ask question on how it affects our business and industry! Tours begin at 5:00 pm. $25.00 member $35 non member. Call Jan at the association office 760 431-2572 to make a reservation. Check out the website for more details www.flowerandplant.org
May 19, 2010, San Diego County Flower & Plant Association - 46th Annual Golf Tournament at NEW LOCATION - The Crossings At Carlsbad. Sponsorship Opportunities available. Shotgun start at 12:00 noon. Check out the website for more details. www.flowerandplant.org
June 2nd & 3rd, 2010, HortSmart - California Association of Pest Control Advisors and the San Diego County Flower & Plant Association - Nursery Greenhouse Seminar 2010 and BRAND NEW Horticultural Trade Fair. Inspiring Growth with Strategies, Education and Marketing to enrich your business. More details to follow.
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