masthead



EVERYTHING UNDER THE SUN
March 2010
In This Issue
Mardi Gras
Here's the Dirt
Advertisements
Just Sprouted
President's Message
Pest Advisor
Ask the Advisor
SDG& E Solutions for Greenhouse Growers
Farmers Almanac
Quick Links...

John Henry Logo
Visit Our Sponsor
Join Our Mailing List

Mardi Gras
 

Mardi Gras Carnival

& Casino Night

 

What a great night it was!  Gambling and dancing and great company.  Thanks to our Sponsors:  Briggs Tree Company, Farrand Enterprises, John Henry, MasterTag, and T & R Lumber!  We had some great raffle prizes and that Michael Brenner with Jiffy Products of America won the Alaska Airline tickets!  What a lucky guy.  Its always a great way to start the new year.

Blogs are Free Advertising

Most advertising is sold by the inch. A hold over from the days of print media, buying inches of advertising can quickly take its toll on your advertising budget. Blogs provide opportunities to advertise products and services without paying for advertising space. Assuming you have a web site, your advertising space already belongs to you. Creating blog entries that promote your products, highlight innovations in your industry, offer insight into a particular subject or help consumers make a decision about which products to use will drive more internet users to your site and advertise your company in new ways.

Keys to Effective Blogging

Keywords - When surfing the net for information on your company's goods and services what keywords would people use? For example, do you sell Bromeliads? If so, do you specialize in hybridized varieties?  What kinds of material do you sell to the green industry and how does quality affect the bottom line? If so, make sure your blog uses these keywords every time. Having content that is keyword rich increases your search engine rankings and will drive more users to you site.

Currency - Blog entries that are old imply that you aren't paying attention or worse yet, are no longer in business. Strive to update your blog every two weeks at minimum, more often if possible. Likewise, always date your blog entry, such as "published on January 1, 2010", giving your blog a newsy, press release feel.

Amy Conrad,
Conrad Public Relations
619 312-1516
Here's the Dirt
wheel barrel
Don't forget to update your posters!


If you have a fun story and you would like to share and have published in this spot please email it to info@flowerandplant.org
Classified ads are FREE to members and run for three months unless otherwise specified.  Ad text should be submitted no later than the 25th of the month to the Association office for the upcoming publication.
 
Advertisements
lavendar
 
Classified ads are FREE to the membership.  If you have anything you would like to advertise please contact the Association office at (760) 431-2572 or email  info@flowerandplant.org 
Just Sprouted
hands
Patty Mariz
Green Planet Soil Products
31634 Willow View Pl.
Lake Elsinore, CA  92432
Ph: 909 226-4288
Fax: 951 471-5430
Email: greenplanetsoilproducts@live.com
Specializing in custom blends for growing color, indoor/outdoor plants & all trees.  Tree boxes, stakes, poles, trellises, shredded redwood, colored chips and horse shavings.
 
Sincerely,
Jan Berry
San Diego County Flower & Plant Association
5600 Avenida Encinas, #108
Carlsbad, CA  92008
Phone: 760 431-2572
Email: info@flowerandplant.org
Website: www.flowerandplant.org
HortSmart Logo

San Diego County Flower and Plant Association has joined CAPCA to produce a unique educational summit with a product showcase called HortSmart.  The idea is not to have a trade show that has been presented year after year, but to have a top-notch educational summit for growers, advisors, sellers, and buyers alike.  Our educational seminars will be supported by a beautiful industry showcase in the gardens and courtyards of picturesque South Coast Winery.

 

The event kicks off on June 2nd with CAPCAs Nursery Greenhouse Seminar, its 17th quality annual educational event geared toward growers and their pest control advisors, with professional chemical manufactures interactive exhibits. The evening finds us enjoying a Wine and Cocktail Reception.  On June 3rd, breakfast includes keynote speaker Delilah Onofrey from Greenhouse Grower Magazine. After that spend time exploring the showcase in the courtyard and educational seminars in adjacent rooms.

 

Here are some examples of the educational topics we will have:  Marketing Your Business to Different Clientele; Strategic Thinking For Your Business; Packaging Your Product for Success; Knowing the Cost of Your Products --and the list continues.  We then finish the day with a bang providing our audience with a unique panel of professional buyers from four diverse market backgrounds within our industry.  This will give you a well-rounded perspective of what buyers are looking for in a supplier.

 

We are pleased to officially invite you to exhibit or attend this wonderful event.  These opportunities don't happen everyday, and HortSmart 2010 will certainly be a professional networking experience you don't want to miss.

 

If you have any questions, or need more information, please contact the committee members.

 

See you at HortSmart 2010!

Thank you from the Committee Members of HortSmart

 

Susan MacFarland - Valley View Nursery 760-715-2613

Melissa Main - John Henry 760-453-4127

Darrell Ades - Ades & Gish Nurseries 760-410-0400 Ext # 145

Gregg Opgenorth - Plug Connection 760-631-0992 Ext #132

Rich Ouellet - Euro American Propagators 760-533-1842

Tenaya Becker - Target Specialty Products 760-525-0407

Jack Reid - Poppelmann Plastics 626-422-8491

David Pattison - CAPCA 760-522-8349



ant


President's Message
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Ten years ago this month the San Diego County Flower and Plant Association hosted the first ever "Plant Tour Days".  Janet Kister was the Associations President at that time and she had the dream and the drive to make a much talked about idea a reality.  The tenacity and hard work by Janet, her board and the coordination and cooperation from the founding 22 members was a HUGE success.  Many magazines wrote about it as well as the Society of American Florists' putting those growers on the front cover of their October Edition.  It won the Floral Management's 2000 Marketer of the Year Award and got nationwide attention with a 7 page spread covering the participating Nurseries with photos of the growers, greenhouses and their products.  Their hard work and dedication to a new form of marketing benefited All of us.  It put our Association, our members, our growing grounds on the map.  The question we on the board have now is....Can we do it again?  Can we motivate and ignite our members to see the big picture and the end results?   We want to show you that this board is working on building a new show with a new name and a new forum that has something for everyone with an event that you wouldn't want to miss out on.  Like being one of those 22 Nurseries that knew that this was going to be it!!  We encourage you to come together as we have done in the past to show case the biggest potted plant and flowering area in California.  Greenhouse Grower Magazine will be covering this event as well as featuring Delilah Onofrey as the Key note speaker.  It's time to work on making a TPIE and an OHSC of California a reality.  Seriously how many of you fly to Florida or Ohio annually?  Why doesn't the # 1 growing State and County for plant production have its own BIG show? What does it take to make it happen; YOU, your neighbor, member- non member, everyone in this industry.  We have such a broad array of product available within a 50 mile radius it's phenomenal.  When we all stand together we are amazing.  That is what we want to show our Nation. Help us make this a reality!  We are following the format of the founding show to make sure we do not go unnoticed. Self soliciting, advertising, constant logo reminders, web site information, exhibitor education and updates, post cards and biweekly meetings are all going on as we speak.  The things we did in the past are being kicked up a notch with the advances of today's technology.  Our volunteers are passionate about making this happen.  With the vision for a better future we are inspired and driven to build on that original belief of Plant Tour Days.  We need to rally the forces so we can experience that great satisfaction of victory once again!

Our first informational HortSmart meeting will be held March 18th, 5:00 pm at The Center for Applied Horticultural Research, 3742 Blue Bird Canyon Rd., Vista 92084.  You are invited to join us and find out what we have planned for our upcoming 2 day HortSmart event.  Our volunteer panel will be there to answer questions.  There will be handouts and slide show to help you visualize the event.  This show offers something for everyone.  It will be an educationally packed event so you will want to plan your days strategy.  Exhibitors will be first come first served for placement.  The meeting is informal and we will be serving refreshments so please RSVP to Jan Berry at (760) 431-2572.  Come get inspired and excited by the new look for our Horticultural Trade Fair.


Your Associations biggest cheerleader,


Susan MacFarland - Valley View Nursery Inc.

Pest Advisor
mantis

An old product made new - imagine that! In the chemical world it is not as easy as one might think. You can't take a cutting and propagate at will. Enstar, as I remember, was one of the first products that controlled pests by use of Insect Growth Regulation (IGR), as a means to an end... (end of the buggy pest).  Problem with that first product, was it burned the plant you tried to save.  The manufacturers made a grand effort to fix the burn and came out with Enstar II. And that was fun, but remained a little dicey for many plants.

Now, they, Wellmark, introduce the newest product: Enstar AQ.  I'll bet 'AQ' stands for water. Water is  good, although costly. Of course, there is less chance of burn using water as the carrier. And of course you'll have to use more product, moving up from ounces to quarts. No big deal... if it doesn't burn and controls all the insects claimed on the label. Insects like whiteflies, thrips, aphids, soft-bodied and armored scales, mealybugs, leaf miners, glassy-winged sharpshooters, and not the least,  fungus gnats. Did I forget anything?  - Yes!...Only use on ornamental plants in greenhouses, shade-houses, lath houses (who has one of those?) and interior-scapes. This IGR, S-Kinoprene, prevents insects from maturing and the adults lay sterile eggs. (Too bad it doesn't work on humans, it might have been that fountain of youth so desperately sought after!).

 These are hard times, even for bankers, although you wouldn't know it by looking at the interest rate on my credit card! So to cut back on expenses one grower friend had to lay off most of their workers. A large order comes in and it's a rush to pull the weeds that normally would not be there if he had used the pre-emergent herbicide routinely applied in the fall. No-never-mind that!  Clean up the plants and stage for pickup. What does he find? Ants! Hit a guy when he is down, one of nature's golden rules. What do you do? Bait would take too long. Organophosphates may not move into the soil and are very water soluble- meaning they could move off-site in the rain or irrigation. Pyrethroids tend to stick to soils and not move throughout the root zone. There is good news here - he used the prethroid  Astro with a soil surfactant that did the a great job.  And... here is the good news --- the price of Astro is nearly half of what it was last year.

David Pattison, PCA, CaCCA
Crop Production Services
760 522-8349


Ask the Advisor
leaves
Inert Ingredients


When I send someone to the store to buy a pesticide off the shelf, I always tell them to search the bottle for the 'active' ingredients because that's the chemical in the container that does the work. For the majority of the products out there, especially the homeowner products, the 'active' ingredients make up a small portion of the total amount of chemical in the container. The majority of the chemical compound is what is known as the 'inert' ingredients, which can contain all kinds of things such as surfactants, clay, water-soluble oils, etc., and they are largely ignored. Inert ingredients, however, are very important components in the effectiveness of a pesticide.

Recently, the inert ingredients of a product caused great fervor on the central coast of California, and it was the subject of a court case that had wide ranging implications. I'm sure you have heard of the Q rated light brown apple moth (LBAM) that invaded the Monterey area, and I'm sure you've heard that the insect has impacted nursery shipments. Obviously, pesticides should be used to eradicate this invasive pest, but the public in this area is well known for its prohibition of synthetic pesticide use. So, one of the solutions recommended was to use pheromone lures to disrupt mating and eventually cause population crashes of the moth. Pheromones by themselves are rather innocuous, and therefore they were applied broadly in the area through aerial application. The public mindset was such that they were opposed to any use of any chemical no matter how innocuous and found a way to get the courts to put a stay on the application of the pheromones. How? They used the inert ingredients.

On September 24, 2007, opponents of the aerial applications of the pheromone filed suit to halt the pesticide spraying program because the inert ingredients may cause harm and that the manufacturer and the government agencies refused to disclose the names and concentrations of the inert ingredients. In addition, the mayor of Albany, California called for the resignation of CDFA Secretary A G Kawamura, citing that the pheromone had not been tested for long-term human exposure risk, and that the inert ingredients are toxic and carcinogenic.

There has been a push to reveal inert ingredients of pesticides for quite some time, but in October of last year, the EPA responded to two petitions that designated more than 350 inert pesticide ingredients as hazardous. Obviously things swing with the political winds, but this EPA is considering ideas to increase the disclosure of inert ingredients to an even greater degree than that requested by the petitioners by requiring the disclosure of all inerts rather than just hazardous inerts. The EPA believes that revealing inert ingredients including those not deemed hazardous will help consumers make informed decisions and will better protect public health and the environment.

The chemical companies do not list the inert ingredients on their packaging for proprietary reasons. As I mentioned above, the formulations largely determine the effectiveness of a product and they would rather not reveal this to competitors. In addition, during product development, the EPA evaluates the safety of ingredients in a product's formulation when determining whether the pesticide should be registered. Therefore, they have already revealed the ingredients to the EPA.

What does this have to do with you? Do you think costs will increase due to the new requirements on the chemical industry?

The EPA has opened a public comment period on this decision. They will accept comments for 60 days after December 23, 2009, when it was published in the Federal Register.

Obviously, the agricultural chemical industry is not happy about this because they are afraid they will be revealing proprietary secrets, and you can be assured that your costs will increase if the companies are required to do more research on effects of inert ingredients. You can also be assured that the chemical industry will be commenting to the EPA during the comment period. For more information about the issue and the petitioners from the, see the following EPA web site: http://www.epa.gov/opprd001/inerts/index.htm. To make comment, see the link on this page that looks like this (docket ID EPA-HQ-OPP-2009-0635).

James A. Bethke, UC Cooperative Extension San Diego
Ph: 760-752-4715 email: jabethke@ucdavis.edu

 


Energy-Saving Solutions for Greenhouse Growers

Cultivating Energy Efficiency

 

SDG&E® offers commercial growers financial incentives, design assistance, performance audits and training to jumpstart the move toward more energy-efficient greenhouse operations. Whether you're optimizing your existing facilities or enclosing additional acreage under glass or shade, SDG&E's energy management initiatives provide a wide range of customized solutions to help lower your natural gas and electricity costs and increase the health of your bottom line.

 

Key Equipment Installations to Reduce Energy Usage

 

§         Heat Curtains and Infrared Film - Install­ing heat curtains with an energy savings rating greater than 40% can reduce nighttime heat loss while reducing daytime temperatures and mitigating light levels. Adding an inside layer of infrared plastic film can minimize winter heat loss and reduce energy costs up to 20%.

§         Water Pump Testing and Retrofits -Retrofitting or replacing irrigation pumps that are below 50% overall pumping efficiency result in long-term energy and cost savings. In addition, cash back incentives are also available to help the project pay for itself.

§         Lighting and HVAC Controls - Utilizing sophisticated timers and sensors that control lights, temperatures, fans, vents and screens can optimize growing conditions and boost heating and cooling savings.

§         Hot Water Pipe Insulation - Wrapping steam and hot water transport pipes, especially those coming directly from the boiler, with one to two inches of insulation reduces natural gas usage.

§         Premium Motors with Variable-Frequency Drives - Premium efficiency motors are typically one to five percentage points more efficient than standard efficiency motors. And since they generally operate for long periods of time, measurable savings can add up quickly.

 

SDG&E Opportunities for Savings Growth

 

§         Rebates - The easiest way for you to earn money on your energy-efficient purchases. For example, rebates are available on qualifying greenhouse heat curtains, infrared film and a variety of other energy-efficient upgrades.

§         Incentives - Our technology incentive payments help offset the costs of energy-saving upgrades, whether that's the installation of new high-efficiency equipment or systems, or the retrofit of existing infrastructure. Incentives are based on the amount of energy saved. Be sure to contact SDG&E early in the design process - before you start your project - to schedule the required pre-inspection of your existing equipment and optional technical support.

§         Interest-Free Financing - The On-Bill Financing (OBF) Option allows qualified commercial and taxpayer-funded customers to pay for energy-efficient business improve­ments through their SDG&E bill. OBF works in conjunction with SDG&E rebate and incentive programs to provide an interest-free financing option for eligible customers.

§         Demand Response - Demand-response initiatives help reduce electricity demand at peak times to prevent strain on our system. For example, growers can receive financial incentives for reducing their energy use on hot summer days.

 

At SDG&E we know your business is highly competitive and sensitive to seasonal changes. As a result, we have developed energy management solutions with your specific needs in mind. Our energy-efficiency and demand-response initiatives plus relevant equipment are designed to help reduce your energy usage, generate real savings and make your green­house flourish. For more details on how our energy manage­ment solutions can help you save money, contact your Account Executive today, call our Energy Information Center at 1-800-644-6133, or visit:  http://www.sdge.com/business/rebatesincentives/ and select Agriculture.

Farmers Almanac
poppies

February 28, 2010,Corsage and Boutonniere Hands-on Workshop at 8536 Madison Ave., Sacramento, CA.  Cost is $75 includes lunch.  Contact Rachelle Nyswonger at 530 345-2661 or email flowersbyrachelle@gmail.com

March 9, 2010, Crop Production Services - Pesticide Management Seminal, Lunch and event 9:30am check in at The Center for Applied Horticultural Research RSVP 760 744-2514.  2 hrs CDPR CE credits pending.  Click on Quick Links above Pesticide Seminar to view flyer.

March 11, 2010, San Diego County Flower & Plant Association - Defensive Driving School sponsored by Penske Truck Leasing Co., 1355 Linda Vista Dr., San Marcos. Meeting starts at 1:00 pm to 2:30 pm with Penske give aways and raffle prizes.  No cost.  Contact Jan Berry at the association office at 760 431-2572 or email info@flowerandplant.org to make your reservation.

March 11, 2010, San Diego Farm Bureau - Harrassement Prevention Seminar in Spanish at 1670 East Valley Pkwy, Escondido.  Begins at 10:00 am to 12:00 pm, cost is $25 for Farm Bureau and San Diego County Flower & Plant Assoc. members $50.00 for anyone else.  This class is put on by FELS.  Call 760 745-3023 to reserve a seat.

April 22,2010, San Diego County Flower & Plant Association - Spring meeting, EuroAmerican Propagators.  Guest Speaker Fern Steiner who serves as Vice Chair on the Metropolitan Water District of Southern California's board of directors.  And since 2003 Fern has been one of ten members of the San Diego County Water Authority representing the City of San Diego.  Come and meet Fern Steiner who is an expert on the Water Authority's two sources of imported water: the Colorado River Programs and the Bay Delta Solutions.  Be there to ask question on how it affects our business and industry! Tours begin at 5:00 pm. $25.00 member $35 non member.  Call Jan at the association office 760 431-2572 to make a reservation.  Check out the website for more details  www.flowerandplant.org

May 19, 2010, San Diego County Flower & Plant Association - 46th Annual Golf Tournament at NEW LOCATION - The Crossings At Carlsbad.  Sponsorship Opportunities available.  Shotgun start at 12:00 noon.  Check out the website for more details. www.flowerandplant.org

June 2nd & 3rd, 2010, HortSmart - California Association of Pest Control Advisors and the San Diego County Flower & Plant Association - Nursery Greenhouse Seminar 2010 and BRAND NEW Horticultural Trade Fair.  Inspiring Growth with Strategies, Education and Marketing to enrich your business.  More details to follow.